Blog
From the Kitfo team, for the creative community.
A PDF attachment can be forwarded anywhere, copied anywhere, and gives you zero signal on whether it was even opened. Here's what pitching should look like instead.
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Google Alerts tells you a mention exists. It doesn't tell you who read it, and it definitely won't save it when the site goes down. Here's what a real press archive looks like.
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A wall of outbound links isn't a presence — it's a waiting room. Here's what a real home base for your music actually needs.
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